I'm not a huge country fan, and besides his movie roles I only accidentally discovered Tim McGraw & his music a couple of weeks ago when I read that he's the son of one of my Miracle Mets heroes, Tug McGraw (the subject of "Live Like you were Dying"), and then read further that he's got a good head on his shoulders too. I bought his #1's double album because it was $5 and I wanted to get to know his music better. Well, I only liked about half of his previous hits. I much prefer Garth Brooks. Then Amazon featured Emotional Traffic for $3.99. The clips sounded pretty good, and different, so I bought it. Wow! From the onset of the first unique track "Halo", I knew I was in for something special, kind of like when Loretta Lynn recorded "Portland Oregon." I love progressive country rock, and this album crosses over into that genre as well as others, including pop/R&B with the Ne Yo duet. The production seems to favor rock guitars, which is fine with me. It sounds even even better with headphones. There still is some twang, and the requisite Jesus song, but even those are palatable. Great job, Tim, this is one of my favorite albums in quite some time!